# About

URL: https://amasoai.com/about/
Updated: 2026-10-14
Site: Amaso AI

About Amaso AI

# A clearer view of how AI sees your business.

**“Amaso” means “eyes” in Kinyarwanda.** The name reflects a simple purpose: help WordPress teams see the AI answers influencing discovery, comparison and recommendation.

[Explore Amaso AI →](/product/) [Get Amaso AI free ↗](https://wordpress.org/plugins/amaso/)

- Built for WordPress
- Use your own API keys
- No credit card

Amaso AI · EYES

See the query. See the answer. See what to improve.

1. **Query** The customer question
2. **Evidence** What the AI actually shows
3. **Action** Insights you can act on

Why we built it

## Search changed. Measurement needed to change with it.

Traditional search rankings do not show which business an AI assistant recommends, which customer question triggered the answer, or which competitor appeared instead.

Amaso AI connects each visibility metric to the query, engine, answer and date, so you can see what is happening and take informed action.

**Visibility Overview** Illustrative data Last 28 days *⌄* **8.7%** AI citation rate ↑ +2.2% **149** Tracked queries ↑ +12 **4** AI engines *G* *P* *✦* *AI* **12** Competitors found ↑ +3 **Recent competitor evidence** View all

| Query | AI engine | Top result | Your brand | Competitors |
| --- | --- | --- | --- | --- |
| best seo plugin for wordpress | *G* ChatGPT | Rank Math | Not mentioned | Yoast, SEOPress |
| wordpress maintenance costs | *P* Perplexity | Kinsta | Mentioned | WP Engine, SiteGround |
| wordpress migration service | *✦* Gemini | WP Engine | Not mentioned | Kinsta, Pressable |

Built by FOSIA in Kigali

## A WordPress product shaped by practical visibility work.

Useful visibility is explainable visibility.

**Kigali, Rwanda**

Built in Africa for a global WordPress community. Focused on practical tools that turn AI visibility into action.

01 · Evidence

### Show what sits behind the score

Inspect the answer and link every metric to the query, engine, answer and date.

02 · Transparency

### Separate measurement from promises

Connect evidence to the buying question and show what checks actually find.

03 · Control

### Keep the workflow inside WordPress

Give your team the tools to act, then measure again.

What Amaso AI controls

## The process not the answer an external AI chooses to give.

Amaso AI controls which questions are monitored, how evidence is organized and how improvements are reviewed. AI engines still control their final answers.

### Evidence before assumption.

1. 01 Measure the current answer.
2. 02 Compare what appears.
3. 03 Improve the signals you own.
4. 04 Check again.

[Learn the method →](/resources/#guide)